User Experience Optimization
Slobodan and Ihor dive into the nuances of conversion rate optimization, emphasizing the importance of reducing friction and enhancing user motivation. They discuss the shift towards user experience optimization, focusing on retaining customers and encouraging repeat purchases without coercion. Real-world examples illustrate how understanding user behavior can lead to more effective subscription models and lower churn rates.In this clip
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CRO to UXO with Ihor Sokolov
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