An Experimenter’s Guide to the Galaxy with Bhavik Patel

Evolution

Bhavik Patel reflects on the evolution of experimentation and CRO roles over the past decade. Initially, these roles were more generalist, encompassing a wide range of responsibilities from analytics to growth. Today, while specialization is more common, Bhavik believes a generalist approach remains valuable, as it requires skills in analytics, hypothesis generation, and experiment design 1. He emphasizes the importance of being part of a team with specialists, such as data analysts, to support the CRO process.

I think then you kind of start to explore what the skill sets are. And from this point, I still believe in some ways it's a generalist role.

--- Bhavik Patel

The UK and the Netherlands have emerged as hotspots for experimentation, driven by their tech-centric environments. London, in particular, has become a hub due to its concentration of tech companies, fostering a culture of experimentation and innovation 2.

   

Skills

In today's CRO landscape, a blend of generalist and specialist skills is essential. Bhavik Patel highlights the importance of understanding hypothesis generation, experiment design, and post-experiment analysis. He notes that many in the industry lack a solid foundation in these areas, often relying too heavily on A/B testing platforms without grasping the underlying statistical principles 3. Bhavik's workshop aims to address these gaps by offering practical, end-to-end guidance on experimentation.

It won't be like an overly academic experience. If anything, I try to make sure that it's, to the point, pragmatic.

--- Bhavik Patel

The ideal participants for his workshop are non-technical professionals who have relied on analysts for experiment design. Bhavik stresses the need for a comprehensive understanding of the experimentation process to avoid common pitfalls and enhance decision-making 4.