No Hacks avatar

Dexa/No Hacks

Learn more
Published Nov 30, 2021

Key Insights From the 2021 State of Technical SEO

Delve into the 2021 State of Technical SEO with Slobodan Manić and Kathryn Kambau, as they uncover the critical factors such as mobile responsiveness and site speed, address challenges in resource allocation, and highlight the need for proactive strategies to manage technical debt and optimize SEO performance.
Episode Highlights
No Hacks logo

Topics covered

Popular Clips

Episode Highlights

  • Proactive SEO

    In the realm of technical SEO, proactive improvements are crucial for maintaining a healthy website. emphasizes the importance of not waiting for Google updates to address known issues, such as slow website speeds, which can significantly impact SEO performance. Proactive SEO involves continuously scanning for and addressing issues before they become problematic, ensuring that websites remain optimized and competitive 1. adds that this approach requires ongoing maintenance and a retainer fee structure, as each website's complexity varies, making a one-size-fits-all pricing model impractical 2.

    If you had worked with someone in 2018 and they told you, look, your website is slow, it's affecting your everything. But let's talk about SEO here. That's the kind of person you want to work with because that's being proactive.

    ---

    Proactive improvements are not just about reacting to Google's directives but about anticipating and resolving potential issues to enhance overall site performance.

       

    SEO Prioritization

    Prioritizing SEO tasks based on expected impact is essential for effective optimization. discusses the PI framework, which focuses on quick wins and expected impact to prioritize tasks that can significantly improve key performance indicators (KPIs) like organic traffic and conversions 3. This method ensures that SEO efforts are aligned with business goals, making it easier to demonstrate the value of technical SEO to stakeholders. highlights that understanding the most influential factors, such as page titles and meta descriptions, is crucial for achieving technical SEO success 1.

    You prioritize based on possible impact or expected impact, how difficult it is to implement or how important the issue is.

    ---

    By focusing on tasks with the highest potential impact, businesses can optimize their websites more efficiently and effectively.

       

    SEO Challenges

    Implementing SEO strategies often faces challenges, particularly in securing stakeholder buy-in and collaborating with developers. notes that organizational resource limitations and technical debt can hinder the implementation of necessary changes 4. Setting clear expectations with stakeholders is vital, as technical SEO improvements can take months to show results, requiring ongoing monitoring and adjustments 5. stresses the importance of having a dedicated team or agency to manage these tasks, as developers may not always be aware of SEO implications.

    You should be proactive about technical SEO. You need to know your website is not healthy before your website tells you it's not healthy.

    ---

    Overcoming these challenges involves fostering collaboration between SEO specialists and developers to ensure that technical SEO strategies are effectively implemented.

Related Episodes