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Published May 14, 2024

Design for the Irrational with Line-Ariel Bretous

Behavioral scientist Line-Ariel Bretous delves into the art of designing for irrational consumer behavior, using Uber as a case study to illustrate how understanding biases can enhance business strategies. She also highlights the power of diversity in fostering innovation and explores the emotional nuances of consumer loyalty, offering insights into building stronger brand relationships.
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