Published Feb 10, 2025

[SHORT] Minimizing Friction in E-commerce with Usability Testing with András Kobza

Explore the intricacies of e-commerce friction with expert András Kobza, who reveals how effective usability testing can streamline online shopping experiences and strategically enhance product value by adding friction where beneficial.

Episode Highlights

Topics covered

Friction in E-commerce
01
Usability Testing
02

Popular Clips

Questions from this episode

- Why is testing and listening important in the context of product development or marketing in the episode "Insights from App Development to Content Creation | @LucasMontano | Beyond Coding Podcast #147" and the clip "Mobile App Experiments"?
  Asked by 9 people
- How do you really understand your users when building a web application?
  Asked by 7 people
- Why is testing and listening important in the context of product development or marketing in the episode Insights from App Development to Content Creation | @LucasMontano | Beyond Coding Podcast #147 and the clip Mobile App Experiments?
  Asked by 7 people
- Why are testing and listening important in the context of product development or marketing, as discussed in the episode Insights from App Development to Content Creation | @LucasMontano | Beyond Coding Podcast #147 and the clip Mobile App Experiments?
  Asked by 4 people
- Why are testing and listening important in the context of product development or marketing in the episode "Insights from App Development to Content Creation | @LucasMontano | Beyond Coding Podcast #147" and the clip "Mobile App Experiments"?
  Asked by 3 people
- What can we learn from user testing based on the episode Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts and the clip Survey Insights?
  Asked by 3 people
- Why are testing and listening important in the context of product development or marketing?
  Asked by 3 people
- Why is testing and listening important in the context of product development or marketing, as discussed in the episode Insights from App Development to Content Creation | @LucasMontano | Beyond Coding Podcast #147 and the clip Mobile App Experiments?
  Asked by 2 people
- Why is testing and listening important in the context of product development or marketing, as discussed in the episode "Insights from App Development to Content Creation | @LucasMontano | Beyond Coding Podcast #147" and the clip "Mobile App Experiments"?
  Asked by 2 people
- How do you get users' feedback for a minimum viable product (MVP)?
  Asked by 2 people
- What can we learn from user testing in the episode Starting a CRO Program with Haley Carpenter and the clip Data-Driven Decisions?
  Asked by 2 people
- What is the best way to get started with conversion rate optimization (CRO) as discussed in the episode Google's Helpful Content and End of Third-party Cookie Delay and the clip Maximize, Don't Optimize?
  Asked by 2 people
- Why is testing and listening important in the context of product development or marketing in the episode Insights from App Development to Content Creation | @LucasMontano | Beyond Coding Podcast #147 and the clip Mobile App Experiments?
  Asked by 2 people
- What do experts say about idea testing?
  Asked by 1 person
- Why is testing and listening important in the context of product development or marketing in the episode Starting a CRO Program with Haley Carpenter and the clip Data-Driven Decisions?
  Asked by 1 person

Episode Highlights

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[SHORT] Minimizing Friction in E-commerce with Usability Testing with András Kobza

Topics covered

Popular Clips

Questions from this episode

Episode Highlights

Friction in E-commerceAndrás Kobza, an e-commerce expert, discusses the dual role of friction in online shopping experiences. He shares insights on reducing friction for smoother transactions and when adding friction can increase a product's value.

Friction in E-commerce

Usability TestingAndrás Kobza highlights the importance of usability testing in e-commerce, stressing that even basic tests can uncover significant issues. He advocates for continuous testing to adapt to changes and maintain an optimal user experience.

Usability Testing

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