Published Jan 17, 2024
Battle of Cultures in Experimentation with André Morys
Dive into the clash of corporate cultures as André Morys, CEO of konversionKRAFT, unpacks the shift from traditional management to a data-driven experimentation culture, highlighting the importance of strategic alignment, executive buy-in, and early testing to overcome biases, all while showcasing the Growth Marketing Summit's role in fostering industry innovation.
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