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Published Oct 15, 2018

#117: The Lowdown on Facebook Ad Retargeting

Join Amy Porterfield and Rick Mulready as they delve into the world of Facebook ad retargeting, offering insights on leveraging warm audiences, optimizing budgets, and avoiding common pitfalls to maximize conversion rates and drive sales.
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  • Creative Targeting

    Creative audience targeting is essential for maximizing the impact of Facebook ad retargeting. suggests brainstorming potential audiences by listing all possible groups you might want to track, such as website visitors or specific blog post readers 1. This approach allows you to create custom audiences for targeted ads, like showing ads to those who visited an opt-in page but didn't complete the process 2.

    Just because they land on your opt-in page and didn't opt-in doesn't necessarily mean that they weren't interested.

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    By excluding those who completed the action, you can focus on engaging those who need a nudge to move further along the sales funnel.

       

    Webinar Strategies

    Webinar retargeting offers a strategic way to enhance participation and conversions. explains how to segment audiences based on their webinar attendance, allowing for tailored ad messages 3. For instance, those who registered but didn't attend can be targeted with replay ads, while attendees can receive follow-up content. shares her experience of emailing and running ads for those who missed her live webinars, resulting in increased live attendance 3.

    We emailed them and invited them back and said, if you want to get on live with me, here's your last chance.

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    This method not only boosts engagement but also leverages existing interest to drive conversions.

       

    Budgeting

    Optimizing your retargeting budget is crucial for cost-effective campaigns. advises allocating a portion of your budget to retargeting, as these audiences are your warmest leads and offer the cheapest conversion costs 4. He suggests starting with a minimal budget for smaller retargeting audiences, as they require less financial investment compared to broader targeting 5.

    You don't need a lot of money to reach the people who you're retargeting because that audience is going to be so much smaller.

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    By focusing on these highly qualified leads, you can maximize your return on investment while effectively nurturing potential customers.

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