Consumer trend

Here are some key consumer trends discussed by experts across various podcasts:

1. Clean Movement:

   • The shift towards natural and clean ingredients in products like beauty, deodorants, and supplements is driven by Millennials and Gen Z consumers who expect organic and non-toxic options 1.

2. Sustainable Practices:

   • Consumers are increasingly valuing sustainability, with a notable rise in demand for eco-friendly products and practices. This trend has particularly accelerated post-pandemic, with many focusing on minimalism and reducing clutter 2.

3. Digital and Online Shopping:

   • The transition to online shopping has surged, including online grocery shopping and curbside pickups, a trend vastly accelerated by the pandemic. This shift is expected to remain significant even as stores reopen 3.
     • 

       1

       Disruption in CPG

       00:18:01
     • 

       2

       Fashion Freedom Shift

       00:11:38
     • 

       3

       Holiday Shopping Trends

       00:05:01
     • 

       4

       Exciting Live Streaming

       00:23:42
     • 

       5

       Consumer Trends Unveiled

       00:26:21

4. Experience Economy:

   • There is growing emphasis on experiences over ownership. Consumers prioritize experiences and joy-inducing purchases over accumulating material goods. This marks a shift towards a more mindful consumption pattern across all industries 2.

5. Underserved Segments:

   • Brands targeting underserved demographics, such as men's grooming products and Gen Z-specific products, are rapidly growing. Customization and close consumer engagement through social media are critical in these segments 1.

6. Live Streaming:

   • Live streaming is emerging as a significant trend, blending online and offline experiences. It creates new ways for customers to interact with brands and products 4.

7. Health and Wellness:

   • Products aligning with health and wellness trends, such as low-calorie beverages like hard seltzers, are seeing sustained growth. Innovations that cater to long-term health trends tend to have more lasting power compared to short-lived fads 5.

These trends reflect a broader change in consumer priorities, driven by technology, sustainability, and a desire for meaningful experiences.