Consumer trend

Here are some key consumer trends discussed by experts across various podcasts:

1. Clean Movement:

   • The shift towards natural and clean ingredients in products like beauty, deodorants, and supplements is driven by Millennials and Gen Z consumers who expect organic and non-toxic options 1.

2. Sustainable Practices:

   • Consumers are increasingly valuing sustainability, with a notable rise in demand for eco-friendly products and practices. This trend has particularly accelerated post-pandemic, with many focusing on minimalism and reducing clutter 2.

3. Digital and Online Shopping:

   • The transition to online shopping has surged, including online grocery shopping and curbside pickups, a trend vastly accelerated by the pandemic. This shift is expected to remain significant even as stores reopen 3.

     Disruption in CPG

     Harry Stebbings

     Victoria Treyger

     Victoria Treyger discusses the key trends driving disruption in the consumer CPG industry, including the clean movement, underserved segments, and innovation in product development. She also highlights the importance of new distribution approaches for these brands.

     

     20VC

     20VC: What It Takes To Be The Most Effective Coach To Startup Founders, The Biggest Surprises and Challenges About Transitioning To Venture From Operations & 3 Trends Shaking The World of Consumer Today with Victoria Treyger, General Partner @ Felicis Ven

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4. Experience Economy:

   • There is growing emphasis on experiences over ownership. Consumers prioritize experiences and joy-inducing purchases over accumulating material goods. This marks a shift towards a more mindful consumption pattern across all industries 2.

5. Underserved Segments:

   • Brands targeting underserved demographics, such as men's grooming products and Gen Z-specific products, are rapidly growing. Customization and close consumer engagement through social media are critical in these segments 1.

6. Live Streaming:

   • Live streaming is emerging as a significant trend, blending online and offline experiences. It creates new ways for customers to interact with brands and products 4.

7. Health and Wellness:

   • Products aligning with health and wellness trends, such as low-calorie beverages like hard seltzers, are seeing sustained growth. Innovations that cater to long-term health trends tend to have more lasting power compared to short-lived fads 5.

These trends reflect a broader change in consumer priorities, driven by technology, sustainability, and a desire for meaningful experiences.