Who were the non-traditional investors?

Non-traditional investors can include a variety of unconventional participants in the investment landscape. Here are a few examples:

1. Media Executives and Strategic LPs: Daniel Leff of Waverley Capital targeted current and former C-level executives in the media sector, leveraging their understanding of market disruption rather than relying on traditional institutional investors who may not appreciate novel opportunities 1.

2. Inclusive and Diverse LP Base: Jennifer Neundorfer of January Ventures focused on diversifying their LP base by reducing barriers for non-traditional investors, including founders and individuals from varied geographic, racial, and ethnic backgrounds 2.

3. Esoteric Asset Managers: Investors like Rishi Ganti of Orthogon engage in esoteric assets, which are non-traditional and non-competed assets, often avoiding standard auction and bid markets 3.

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     1

     Building Strategic Investor Base

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     2

     Building Inclusive Funds

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     3

     Esoteric Asset Management

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These examples illustrate how different approaches are employed to tap into non-traditional areas and investor bases, ensuring diverse and often more innovative investment strategies.