Briefcase technique
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The Briefcase Technique, as explained by , is a powerful strategy to impress potential employers or clients during job interviews or business meetings. Here’s a rundown of how it works:
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Preparation:
- Research Deeply: Before the meeting, thoroughly research the company, team, and executive you're meeting. Understand their strengths, goals, weaknesses, and challenges. This preparation involves understanding gaps in their capabilities and resources 1.
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Create a Proposal:
- Detailed Plan: Develop a detailed proposal that outlines the challenges you've identified in the business and provides specific solutions. This proposal should outline projects and tasks you can undertake to address these issues, such as optimizing a website, training staff, or enhancing marketing strategies 1.
- Anticipation of Needs: The technique goes beyond demonstrating understanding by actually anticipating their needs and showing how these can be met even before the meeting happens 2.
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Meeting Execution:
- Presentation: During the meeting, when discussing rates or salary, pause and present your proposal. This could be an actual document or a PowerPoint presentation detailing how you plan to solve their issues and your ideas for projects 1.
- Real-Time Adjustment: Be flexible and ready to adjust your proposal based on the real-time feedback and needs discussed in the meeting. This shows adaptability and a strong understanding of their immediate priorities 3.
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Follow-Up and Implementation:
- Professional Follow-Up: After demonstrating your thorough preparation and tailored solutions, follow up consistently and professionally to stay engaged and show persistence and organization 4.
The Briefcase Technique's success lies in its thorough preparation, anticipation of the other party's needs, and the ability to present tailored solutions that highlight your value and commitment. Using this method, you position yourself as indispensable by demonstrating meticulous preparation and proactive problem-solving 2 1.
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