SYSK Choice: Weird Things that Influence What You Eat & How to Shoot Video That Doesn’t Suck

Storytelling

Steve Stockman emphasizes the importance of storytelling in video creation. He suggests that instead of merely capturing random footage, one should focus on meaningful moments that tell a story, such as capturing the emotions and interactions of people at an event 1. Stockman points out that while everyone can shoot video with their smartphones, creating engaging content requires understanding the language of video, which is more complex than it seems 2.

The more story that you can think of as you do it, the better your video will be.

--- Steve Stockman

He advises balancing the act of capturing footage with being present in the moment, suggesting that adding a narrative can help achieve this balance 3.

   

Short Shots

The technique of using short shots is crucial for enhancing video quality and viewer engagement. Steve Stockman explains that professional videos are composed of short, intentional shots rather than long, continuous footage 4. This approach not only makes videos more interesting but also reduces the need for extensive editing.

Anytime you take a video and cut out the things that aren't any good, by definition it gets better.

--- Steve Stockman

He recommends planning shots in advance, especially for events like weddings, to capture only the essential moments and create a compelling narrative 5.

   

Close-Up

Getting physically closer to the subject can significantly enhance the emotional impact of a video. Steve Stockman advises overcoming the reluctance to get close to the action, as distance can make the video feel detached and less engaging 6. He likens learning to shoot great video to learning to ski, suggesting that beginners should start with basic equipment and gradually improve their skills through practice.

If you're far away from the action, your video feels far away from the action.

--- Steve Stockman

Stockman also highlights the importance of focusing on key moments during events, ensuring that the video captures the essence of the occasion without unnecessary footage 5.