Positioning for Success
April shares her expertise on the critical role of product positioning in driving business success. With insights drawn from her bestselling books, she emphasizes the importance of crafting a compelling sales pitch that resonates with customers. Her fresh perspective challenges conventional wisdom and provides actionable strategies for startups looking to elevate their marketing efforts.In this clip
From this podcast

The Startup Podcast
Why Your Sales Pitch Fails (And How To Fix It) with April Dunford
Related Questions
What is Vanta's compliance software as discussed in Season 2, Episode 4: SoftBank, Fortress and the Vision Fund and the clip Vanta's Hypergrowth?
In the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha, should we be looking to offer full enterprises and six-figure sales higher service at a higher price per user, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions?
In the episode From Open Source to SaaS Company | Henric Trotzig | Beyond Coding #186 and the clip Pricing Strategies Unveiled from the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha, should we be looking to offer full enterprises and six-figure sales at a higher price per user with additional services, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions?