Authenticity in Athletics
Des emphasizes the importance of athletes being authentic and sharing their stories to engage fans and grow the sport. She encourages athletes to be themselves, knowing that not everyone will love them, but the right people will become their fans.In this clip
From this podcast
The Morning Shakeout
Episode 40 | Des Linden
Related Questions
How important is that kind of authenticity amongst athletes for not only just making the sport interesting, but just making people take it more seriously?
How do athletes sharing their personalities and stories contribute to the growth of the sport?
What are the implications of athletes being more open and honest in their social media interactions?