Dexa/The Morning Shakeout

Behind the Name

Jesse Williams shares the process behind naming his company, Sound Running, and how the idea of sound resonated with him. He also emphasizes the importance of checking URLs when brainstorming names.

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The Morning Shakeout
Episode 82 | Jesse Williams
Related Questions
- Can sound be used for branding as discussed in the episode 669: Dallas Taylor | The Psychology of Sound Design and the clip Sonic Branding Strategy?