Brand Influence
Simon and Chris discuss how brands like Tracksmith have influenced the apparel industry by focusing on niche communities rather than mass appeal, creating sustainable businesses by connecting with a smaller, dedicated audience. The conversation delves into the impact of exclusivity and the power of building a loyal fan base in the market.In this clip
From this podcast
The Morning Shakeout
Episode 218 | Simon Freeman and Mario Fraioli on Emerging Brands and Trends in Running
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