7. Quick Think: Use This Framework to Speak up in Virtual Meetings

Framework Overview

Matt Abrahams introduces the 'What, So What, Now What' framework as a powerful tool for structuring communication. This framework helps speakers articulate their message clearly by addressing three key questions: What is the topic? Why is it important? What should happen next? 1. By providing a clear beginning, middle, and end, this structure ensures that messages are concise and impactful 2.

Structure gives us a place to start and a place to end. It helps us connect our ideas together.

--- Matt Abrahams

Practicing this framework can significantly enhance one's ability to communicate effectively in meetings and presentations.

   

Application Examples

The 'What, So What, Now What' framework is versatile and can be applied in various scenarios to improve communication. Matt Abrahams emphasizes its use in meetings, conversations, and presentations to ensure that ideas are well-packaged and easily understood by the audience 1. This structure not only clarifies the speaker's intent but also guides the audience through the logical progression of the message.

My favorite structure for making contributions in meetings, in conversation and presentations is simply three questions. What? So what now? What?

--- Matt Abrahams

By consistently applying this framework, communicators can enhance their effectiveness and ensure their contributions are valued.