Building Zillow's Media Strategy
Rich Barton, the CEO of Zillow, discusses the importance of earned media and word of mouth in amplifying a product's success. He shares insights on how Zillow's Zestimate and local reports helped them dominate the real estate news cycle.In this clip
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This Week in Startups
Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791
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