Published Aug 11, 2023

Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791

Zillow CEO Rich Barton explores the art of iconic branding, shares his forward-thinking leadership strategies, and discusses Zillow's transformative impact on the real estate industry. He also addresses the challenges posed by the COVID-19 pandemic, emphasizing adaptability in the evolving housing market.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/This Week in Startups

Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791

Topics covered

Popular Clips

Modern Business Phone

Zero Dollar Ad Budget

Mastering Branding

Creating Tech Magic

The Emotional Toll

Consumer as the North Star

Building Zillow's Media Strategy

Cultivating Mission-Driven Culture

The Changing Landscape

The Magic of Tech

The Power of Attorneys

Liberating Marketplace Information

San Francisco's Vacancy Crisis

Cracking the Real Estate Cartel

Emotional Involvement and Tension

Episode Highlights

Branding Strategies

Leadership and Culture

Empowering Disruption

Housing Market Evolution

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Zillow CEO Rich Barton on branding, building in provocative industries, and more! | E1791

Topics covered

Popular Clips

Episode Highlights

Branding StrategiesRich Barton, CEO of Zillow, shares his insights on creating iconic brand names and the strategic importance of word creation in branding. He delves into the nuances of naming companies like Expedia, Zillow, and Glassdoor, revealing his unique approach to making brands memorable.

Branding Strategies

Leadership and CultureRich Barton shares his leadership philosophy, focusing on mission-driven teams and the evolution of workplace culture. He discusses the shift from a 'pirate ship' mentality to more inclusive environments and the challenges of remote work.

Leadership and Culture

Empowering DisruptionRich Barton discusses Zillow's role in disrupting the real estate industry by enhancing transparency and empowering consumers. He shares insights on overcoming industry resistance and the importance of prioritizing consumer needs to create successful marketplaces.

Empowering Disruption

Housing Market Evolution

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