Winning in D to C
Jason and Jiake discuss the importance of having a differentiated product and a unique marketing approach in order to succeed in the direct-to-consumer space. They highlight the shift from arbitrage on marketing channels to focusing on business fundamentals, such as creating products that are better than incumbents. Jiake shares an example of how his company spent 14 months developing a differentiated fabric for their sofa, emphasizing the importance of detailed product decisions in building a brand in 2021.In this clip
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This Week in Startups
Outer CEO Jiake Liu on standing out in DTC, Go-to-market innovations & more | E1165
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