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Published Jul 20, 2020

Blake Mycoskie — TOMS, Conscious Uncoupling, and Psychedelics | The Tim Ferriss Show

Blake Mycoskie, founder of TOMS Shoes, delves into his groundbreaking business model and personal growth journey, exploring the transformative impact of the Hoffman Process and plant medicine, while emphasizing the significance of conscious uncoupling and sustainable habits through his venture Madefor.
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  • Hoffman Process

    Blake Mycoskie shares his transformative experience with the Hoffman Process, an eight-day program designed for personal growth. He participated in it during a challenging time in his life, after stepping down as CEO of TOMS and becoming a father. Blake realized that external achievements did not bring him the fulfillment he sought, leading him to explore inward-focused practices.

    I realized the most important thing... the external would never be the thing that would allow me to feel what I had been seeking.

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    This introspection marked the beginning of his journey towards inner fulfillment and the development of the Madefor program 1 2 3.

       

    Plant Medicine

    Blake's exploration of plant medicine, including Ayahuasca and Psilocybin, provided profound insights into his consciousness and personal growth. He emphasizes the importance of preparation and integration, recommending a gradual approach to these experiences. Blake's first Ayahuasca journey revealed a deep sense of self-acceptance and interconnectedness.

    I remember coming out of it and just almost like angels around me just saying, you are all right. You are enough.

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    However, he warns of the potential challenges, sharing a difficult second experience that required years of reflection to understand 4 5 6.

       

    Daily Practices

    Blake's commitment to daily practices stems from his transformative experiences, leading to the creation of the Madefor program. This initiative focuses on instilling positive habits through a structured, analog approach, emphasizing the importance of consistency over 30-day cycles. The program includes practices like hydration and gratitude, which build resilience and mental well-being.

    You are building the meta capability of instilling and following habits.

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    Blake collaborates with experts to ensure these practices are grounded in scientific research, aiming to provide tools for navigating modern life's challenges 7 8 9.

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