Published Aug 15, 2022

YC Founder Firesides: Gusto on building for new verticals

Explore Gusto's strategic transformation with co-founder Tomer London, as he delves into industry shifts, the launch of Gusto Embedded to simplify payroll for vertical SaaS, and the company's expansion from startups to SMBs, highlighting customer-centric innovation and resource alignment.

Episode Highlights

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Episode Highlights

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YC Founder Firesides: Gusto on building for new verticals

Topics covered

Popular Clips

Gusto Embedded Payroll

Customer-Centric Innovation

Innovating Compliance Solutions

Evolution of Customer Base

Customer-Centric Innovation

Strategic Partnership Insights

API Product Offerings

Embedded Finance Insights

SMB Vertical SaaS

Strategic Partnership Insights

Embedded Finance Insights

Building Future Partnerships

Resource Constraints, Quality

Renaming Challenges

Building Customer-Centric Businesses

Episode Highlights

Embracing Strategic Changes

Embedded Finance

Customer Segment Expansion

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Building A $2 Billion SaaS Company: Lessons From A Two Time Founder

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YC Founder Firesides: Gusto on building for new verticals

Topics covered

Popular Clips

Episode Highlights

Embracing Strategic ChangesGusto's strategic focus on industry trends and resource allocation highlights their commitment to innovation and customer-centric solutions. Tomer London shares insights on navigating industry shifts and the importance of aligning resources with future goals.

Embracing Strategic Changes

Embedded FinanceTomer London, co-founder and CPO of Gusto, unveils Gusto Embedded, a new service aimed at simplifying payroll and compliance for vertical SaaS providers. This innovation promises to streamline complex processes, offering a seamless solution for diverse industries.

Embedded Finance

Customer Segment ExpansionTomer London shares insights on Gusto's strategic evolution, from targeting startups to expanding into SMBs and developers. He discusses the importance of customer love and the role of vertical SaaS in shaping Gusto's future.

Customer Segment Expansion

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