Can CEO Herbert Diess reinvent Volkswagen with EVs and software?

Microbus Revival

The revival of the iconic Microbus as an electric vehicle marks a significant milestone for Volkswagen. Herbert Diess highlights how electrification has enabled the return of this nostalgic design, offering a spacious interior on a compact platform, reminiscent of its original form 1. The Microbus is set to evoke memories of freedom and a liberal era, capturing the cultural essence of the 1960s 1. However, the new Microbus will not be as affordable as its predecessor, due to advanced features and extended range 2.

   

Charging Expansion

Volkswagen is making strides in expanding its charging infrastructure, particularly through Electrify America. Diess views the investment in charging networks as a strategic asset, despite its origins in the Dieselgate settlement 3. The company is collaborating with various partners, including BP, to convert fuel stations into charging hubs, aligning with the growth of electric vehicles 4. This expansion is seen as a crucial component of the EV business model, with charging becoming a significant business opportunity 3.

   

Battery Strategy

Securing a reliable battery supply is a critical challenge for Volkswagen amidst the rising demand for electric vehicles. Diess recounts his efforts to convince suppliers to invest in battery production, ultimately leading Volkswagen to establish its own battery group 5. The transition to electric vehicles is constrained by the need for renewable energy sources, as running EVs on coal-generated electricity is counterproductive 6. This underscores the complexity of achieving ambitious EV targets, which require substantial infrastructure and resource commitments 6.