Published Mar 31, 2023

The surprisingly complex business of toys, with Hasbro CEO Chris Cocks

Hasbro CEO Chris Cocks shares insights into the company's strategic restructuring efforts to prioritize core brands, while exploring innovative trends and navigating digital challenges, emphasizing community engagement with iconic games like Magic: The Gathering and Dungeons & Dragons.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Decoder with Nilay Patel

The surprisingly complex business of toys, with Hasbro CEO Chris Cocks

Topics covered

Popular Clips

D&D License Controversy

Hasbro's Business Structure

Business Structure Evolution

Evolving Toy Fandom

Game Growth Challenges

Decision-Making Framework

Playful Innovation

D&D Beyond Acquisition

D&D Digital Evolution

Quality Over Quantity

Selling Non-Core IP

Fandoms and Evolution

Company Structure Insights

Corporate Structure Insights

Episode Highlights

Business Restructuring

Innovation and Trends

Community Engagement

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The surprisingly complex business of toys, with Hasbro CEO Chris Cocks

Topics covered

Popular Clips

Episode Highlights

Business RestructuringChris Cocks, CEO of Hasbro, discusses the company's strategic restructuring and asset sales to focus on core brands and play experiences. He explains the rationale behind these changes and their impact on Hasbro's operations and market strategy.

Business Restructuring

Innovation and TrendsHasbro's innovation strategy is driven by a blend of expansive idea sourcing and data-driven insights. The company is also navigating digital trends, cautiously exploring digital ownership while enhancing platforms like D\&D Beyond.

Innovation and Trends

Community EngagementThe complexities of managing iconic brands like Magic: The Gathering and Dungeons & Dragons are evident in Hasbro's recent challenges. Chris Cocks discusses how community feedback has shaped the company's strategies and responses to these issues.

Community Engagement

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