Published May 31, 2023

20VC: The On Running Memo: From Swiss Mountains to NASDAQ IPO: The Story of Three Friends Who Built a Sports Giant

Uncover On Running's transformative journey from its Swiss origins to becoming a sportswear powerhouse, as co-founder David Alleman discusses strategic US expansion, innovative product development, and pivotal partnerships, including with Roger Federer, that propelled the brand to a NASDAQ IPO.

Episode Highlights

Topics covered

Episode Highlights

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20VC: The On Running Memo: From Swiss Mountains to NASDAQ IPO: The Story of Three Friends Who Built a Sports Giant

Topics covered

Popular Clips

Apple's Magic

On's Vision for the Future

Power of Collaboration

Dream Start, Hard Groundwork

Cleopatra and Space Travel

Organic Expansion

Unlocking Team Knowledge

A Unique Partnership

Embracing Exploration

Benefits of Naivety

Building a Brand

Launching Apparel

Expanding to the US

Episode Highlights

Strategic Expansion

Innovation and Development

Brand Building Journey

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20VC: The On Running Memo: From Swiss Mountains to NASDAQ IPO: The Story of Three Friends Who Built a Sports Giant

Topics covered

Popular Clips

Episode Highlights

Strategic ExpansionOn Running's strategic entry into the US market and innovative retail strategies have been crucial to its success. David Alleman shares insights into how these decisions helped establish the brand's presence and enhance customer experiences.

Strategic Expansion

Innovation and DevelopmentNext, David Alleman shares the innovative journey of On Running, from its inception with a unique shoe design to maintaining simplicity in product development. He highlights the importance of risk-taking and the benefits of naivety in fostering groundbreaking ideas.

Innovation and Development

Brand Building JourneyDavid Alleman, co-founder of On Running, shares the brand's journey from a grassroots initiative to a global sports giant. He discusses key partnerships, including with Roger Federer, and the strategic expansion into apparel.

Brand Building Journey

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