Advice Line with Norma Kamali of Norma Kamali

Soup Innovations

Bob's innovative approach to soup aims to redefine it as a main meal, particularly for the lunch crowd. Guy Raz suggests a breakthrough product or delivery mechanism, like a sip-in soup served in a to-go coffee cup, to attract attention and make soup a convenient option 1. Norma Kamali supports the idea, emphasizing the importance of protein and nutritional value in soups, which can be a selling point for health-conscious consumers 2. She advises Bob to highlight the nutritional benefits of his soups, which are gluten-free and dairy-free, to appeal to health-focused customers 3.

Protein is where this is going. Everybody is building protein brands.

--- Guy Raz

Bob's challenge is to make soup a top-of-mind choice for lunch, competing with more traditional options like salads and sandwiches.

   

Athleisure Strategy

Adriana Alvarez's athleisure brand, Love Her Shop, offers high-quality, affordable leggings designed for all body types, challenging the market dominated by expensive brands like Lululemon. She started the business as a side hustle, investing her severance package from Coca-Cola into the venture, and achieved over a million dollars in sales in the first year 4. Guy Raz highlights the competitive nature of the athleisure market and Adriana's unique approach of using customer feedback instead of paid influencers to promote her brand 5. Norma Kamali suggests collaborating with mom bloggers to further engage the target demographic and expand the brand's reach 6.

Moms have power, man. Moms will share with their social media groups.

--- Adriana Alvarez

Adriana is considering outside investment to scale her business, aiming to expand into wholesale distribution and offer more size options.