119 - Liz Theresa: Fierce Business Mentor, Copywriter, and Website Creator.

Mindset Shifts

The conversation highlights the importance of mindset shifts for businesses aiming to expand beyond local markets. Liz Theresa emphasizes the need for business owners to give themselves permission to think differently and adapt to changing circumstances. She shares an example of a DIY sign painting business that successfully pivoted from in-studio workshops to mail-order kits, illustrating how businesses can grow by embracing new ideas 1.

It's a permission in your head. I have to give myself permission to think differently about the stuff I'm so used to doing.

--- Liz Theresa

Kara Goldin adds that many businesses are realizing the potential to reach a broader audience by rethinking traditional business models 2.

   

Successful Examples

Successful examples of businesses expanding from local to broader markets are discussed, showcasing the potential of thinking beyond geographical limitations. Kara Goldin mentions Goldbelly, a company that ships local delicacies nationwide, as an example of how businesses can thrive by reaching customers far beyond their immediate vicinity 2.

I was on this Tamron Hall show, and there were a couple of other entrepreneurs, and one of them was the founder of Goldbelly, a husband and wife team. And I was hearing their story as I was sitting there in the green room.

--- Kara Goldin

Liz Theresa also shares a story of a small business that transformed its model to mail-order kits, illustrating the power of innovation and adaptation in expanding market reach 1.