Published Dec 1, 2022

The ultimate guide to SEO | Ethan Smith (Graphite)

Ethan Smith, CEO of Graphite, delves into building a robust SEO strategy, highlighting the importance of resource allocation, talent acquisition, and strategic investment. He explores essential tools, techniques, and the evolution of SEO from keywords to topics, offering insights into programmatic, editorial, and technical SEO for enhanced search engine visibility.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Lenny Rachitsky

The ultimate guide to SEO | Ethan Smith (Graphite)

Topics covered

Popular Clips

Programmatic SEO Insights

Targeting Topics

Building Graphite

Finding Programmatic SEO Talent

Learning from Others

Mastering SEO Strategy

Mastering SEO Basics

Examples of Successful Editorial SEO

Thinking in Topics

Page Types and Prioritization

Considering SEO

Building Great Products

Winning at SEO

Unlocking Topical Authority

SEO Timelines

Episode Highlights

Building an SEO Strategy

SEO Tools and Techniques

Understanding SEO Concepts

Related Episodes

The ultimate guide to performance marketing | Timothy Davis (Shopify)

Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)

The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund

How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods)

How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)

Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)

The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Taking control of your career | Ethan Evans (Amazon)

Mastering paid growth | Jonathan Becker (Thrive Digital)

The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)

5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

Brian Balfour: 10 lessons on career, growth, and life

The ultimate guide to SEO | Ethan Smith (Graphite)

Topics covered

Popular Clips

Episode Highlights

Building an SEO StrategyEthan Smith, CEO of Graphite, shares insights on effectively allocating resources for SEO and hiring the right talent to drive growth. He emphasizes the importance of strategic investment in SEO and the nuances of building a successful team.

Building an SEO Strategy

SEO Tools and TechniquesEthan Smith, CEO of Graphite, shares insights into essential SEO tools and strategies for optimizing website performance. He highlights the power of internal links and effective testing methods to enhance search engine visibility and traffic.

SEO Tools and Techniques

Understanding SEO Concepts

Related Episodes