Why mission matters more than products, w/Noom’s Saeju Jeong

Co-Founding

The partnership between Saeju Jeong and Artem Petikov was pivotal in shaping Noom's trajectory. Saeju's determination to recruit Artem from Google was driven by their shared mission to revolutionize healthcare through fitness. This mission-focused approach led them to develop the Cardio Trainer app, which quickly became a top fitness app by leveraging the Android platform's rapid development capabilities 1. Despite initial struggles with their gym-focused product, they learned valuable lessons about market fit and the importance of aligning their mission with user needs 2.

We thought fitness is the answer. We thought, okay, let's make enough fitness, make it easy and fun.

--- Saeju Jeong

Their journey underscores the significance of a strong co-founding relationship and a clear mission in navigating challenges and seizing opportunities.

   

Family Influence

Saeju's family, particularly his father's legacy, profoundly influenced his career path and mission. His father's terminal illness prompted deep reflections on life's purpose, leading Saeju to prioritize mission over passion. This introspection was pivotal in his decision to leave behind his successful heavy metal business and pursue a career in healthcare 3. Saeju's father's insights into the shortcomings of healthcare, particularly the lack of focus on prevention, resonated deeply with him and became a driving force in his mission to promote health and fitness 4.

My purpose should be spent for something greater. And I decided I will pursue for healthcare.

--- Saeju Jeong

This familial influence not only shaped Saeju's mission but also guided his journey to the United States, where he sought to fulfill his vision of preventing illness through innovative health solutions.