Be an evangelist for authenticity, with tech veteran Guy Kawasaki

Apple Evangelist

Guy Kawasaki's role at Apple was pivotal in launching the Macintosh line, where he served as a software evangelist. His unique approach combined sales, marketing, and leadership, drawing from his experience in the jewelry business to convince software developers to create programs for Macintosh computers 1. Guy's enthusiasm and grit were instrumental in setting off the desktop publishing revolution, empowering users to produce documents with text and images 1.

I obviously did not think that Apple was going to be the most valuable company in the world because I left there twice and turned down the chance to come back.

--- Guy Kawasaki

His journey at Apple laid the foundation for his future endeavors, showcasing his ability to envision and drive growth in tech companies 2.

   

Canva Success

At Canva, Guy Kawasaki applied his Apple experience to democratize design, making it accessible to a broader audience. He emphasized the power of demos, believing that showcasing a product's capabilities is more effective than traditional pitches 3. This approach helped Canva grow to 170 million monthly users and $2 billion in annual revenue, attracting major clients like FedEx and Starbucks 3.

It's easy to evangelize great stuff, and it's hard to evangelize crap.

--- Guy Kawasaki

Guy's role as an evangelist at Canva mirrors his early days at Apple, highlighting his knack for identifying and promoting innovative products 4.