Be an evangelist for authenticity, with tech veteran Guy Kawasaki

Leadership

Guy Kawasaki emphasizes the need for bold leadership to foster innovation within large companies. He argues that intrapreneurs, those who drive new ideas, require an egomaniac leader who can withstand internal pressures and push the company beyond its current trajectory. "If you don't make the company jump to the next curve, a company will die," he warns, citing Kodak's failure to embrace digital photography as a cautionary tale 1.

   

Space

Kawasaki believes that a separate physical space is crucial for successful intrapreneurship. He suggests that innovation teams need to be physically distanced from the main company to focus on new ideas without being overshadowed by existing priorities. "You want something that's close enough where you can come back and steal resources, but far enough so that when managers... have to get in a car," he explains, highlighting the psychological barrier this creates 1.