Published May 16, 2023

How the word "no" inspires change, w/Princess Reema

Princess Reema bint Bandar Al Saud discusses her transformative leadership journey in Saudi Arabia, focusing on empowering women and embracing adaptability to break societal barriers, showing how the word "no" can fuel impactful change.
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Episode Highlights

  • Fluidity

    emphasizes the importance of fluidity in leadership, advocating for adaptability and engagement to overcome obstacles. She shares her personal journey of learning to navigate challenges by being fluid and engaged, rather than rigid and confrontational. This approach, she explains, allows for more effective communication and collaboration, as it reduces resistance and fosters a peaceful path to change 1.

    When you communicate with people, you recognize their fear of change is born of fear of the other. So when you bring the walls closer and the conversation closer, you do that so much better than if you go and you confront and you hit and you operate in aggression.

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    notes that this fluidity is crucial for anyone seeking to reframe the status quo, whether in a startup or a larger organization 1.

       

    Barriers

    In her efforts to break societal barriers, has been a pivotal force in promoting female inclusion in Saudi Arabia. She recounts her experience at the Ministry of Sports, where she faced the challenge of working without basic facilities for women, such as bathrooms. Her persistence led to significant changes, including the introduction of physical education in girls' schools and the participation of women in international sports 2.

    The no is simply what you could imagine doesn't exist. So we were able to put PE and girls schools for the first time in the history of my country.

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    Her journey from being a CEO to a diplomat highlights her commitment to creating opportunities and challenging the status quo, demonstrating the impact of strategic and inclusive leadership 3 4.

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