Rapid Response: Leading with your gut, w/Lifeway Foods CEO Julie Smolyansky

Proactive Measures

Julie Smolyansky's early awareness of the coronavirus allowed her to take swift action to protect Lifeway Foods. She stockpiled seven weeks' worth of product and secured the supply chain, anticipating a surge in demand for immune-supporting products. Julie's proactive measures were influenced by her background as an immigrant and her family's experiences with scarcity and crisis 1.

   

Supply Chain

Ensuring a robust supply chain was crucial for Lifeway Foods during the pandemic. Julie wrote a nationwide letter to category buyers, warning them of the impending surge in demand based on patterns observed in Europe. Her immigrant background and experiences with scarcity deeply influenced her decision-making process 2.

   

Leadership

Julie Smolyansky's hands-on leadership was evident as she personally visited stores to find thermometers and ensured safety protocols were in place. She emphasized the importance of being on the ground, showing solidarity, and supporting her team and community during the crisis. Julie's actions reflected her deep sense of responsibility and connection to her employees and the broader community 3.