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Published Mar 26, 2024

How to score $200M: Angel City’s playbook for women’s soccer

Discover how Angel City Football Club's founders, Kara Nortman and Julie Uhrman, propelled their women's soccer team to a $200 million valuation by redefining community engagement and investor relationships, setting a new precedent for inclusivity and success in women's sports.
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  • Outsider's Edge

    The Angel City Football Club's remarkable rise to a $200 million valuation exemplifies the power of an outsider's advantage in the sports industry. was inspired by a personal experience at the Women's World Cup, where she realized the untapped potential of women's soccer 1. She and Natalie Portman2. describes this journey as a "curiosity journey," driven by instincts and a desire to challenge the status quo 3.

    I was just, like, so excited watching Carly Lloyd score. And I felt twelve again. You know, it felt joyful.

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    Their fresh perspective allowed them to see opportunities others missed, ultimately leading to the formation of Angel City.

       

    Visionary Goals

    The founders of Angel City Football Club set ambitious goals to redefine women's sports and drive community impact. and Julie Uhrman4. They focused on gender equity, ensuring women earn what they're worth and receive recognition on par with men's talent. highlights their success in building a strong fan base and achieving significant revenue growth 5.

    We did four x the revenue that we told investors we were going to do in our first year.

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    Their vision extends beyond the pitch, aiming to create a billion-dollar franchise with meaningful community impact.

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