Published Sep 16, 2019
Why "Win-Win" Loses in High Stakes Negotiations with Zabeen Mirza
Zabeen Mirza debunks the "win-win" mindset in high-stakes negotiations, advocating for strategic approaches that prioritize firm boundaries and objectives. She offers insights on differentiating selling from negotiating, understanding financial implications, and the importance of team dynamics and preparation, empowering negotiators to succeed without compromising essential goals.
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