Published Jul 23, 2023
Why win-win doesn't work in tough negotiations. Insights from Matthias Schranner, CEO of The Schranner Negotiation Institute
Matthias Schranner, CEO of The Schranner Negotiation Institute, argues against win-win strategies in tough negotiations, advocating for clear demands, creating deadlocks to signal power, and the critical role of authority and team dynamics to maintain negotiation leverage.
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