Unpredictable Incentives
Ayelet Fishbach discusses how incentives can have unexpected effects on behavior, using examples from studies with children and the Hanoi Rat massacre. She emphasizes the importance of being clever with incentives and highlights the effectiveness of uncertain rewards in motivating individuals.In this clip
From this podcast

Ten Percent Happier with Dan Harris
The Science of Motivation | Ayelet Fishbach
Related Questions
How does creating rewards help with motivation?
How do rewards affect motivation?
Is this correct concerning unpredictable rewards? "Flip a coin. If it lands on heads, give yourself a reward; if it lands on tails, continue to the next task without a reward. This randomness effectively uses your internal motivation system."