Contextualizing Stories
Simon discusses the importance of contextualizing content for different audiences, particularly when it comes to niche topics like fell running. He highlights how women of varying ages may respond differently to discussions on menopause, with younger readers often unaware of its implications. The conversation emphasizes the need for tailored introductions that resonate with specific demographics while also bridging cultural gaps in storytelling.In this clip
From this podcast
The Morning Shakeout
Episode 236 | Episode 236: Simon Freeman and Mario Fraioli on Change, Priorities, Values, and Quality
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