How To Convert Customers With Cold Emails with Aaron Epstein | Startup School

Open Rates

Increasing email open rates hinges on effective targeting, as Aaron Epstein explains. He emphasizes the importance of sending personalized emails to a select group rather than mass emailing, which often leads to deletions 1. Using a personal name as the sender and crafting engaging subject lines can make emails appear more human and less corporate. Aaron suggests, "The highest ROI when it comes to increasing open rates is really going to come from better targeting" 2. Additionally, he recommends leveraging tools like Apollo I.O. and Clearbit to find accurate email addresses, ensuring your outreach is directed to the right individuals 2.

   

Follow-ups

Follow-up emails are crucial for maintaining engagement, as Aaron outlines several principles for crafting effective emails. He advises keeping emails short, focused, and personalized to ensure they are easy to read and respond to, especially on mobile devices 3. Establishing credibility through shared connections or notable customer names can also enhance response rates. Aaron shares a creative approach: "Send an email, subject line, free donuts. They opened that one and I went and brought some donuts to their office to get them to talk to me" 4. Persistence, without being annoying, is key, and following up multiple times can significantly improve conversion rates 4.