What Your Team Wants From You

Developing IP

Developing intellectual property (IP) is crucial for firms aiming to stand out in a competitive marketplace. David Baker emphasizes that IP not only differentiates a firm but also enhances the quality of work post-client acquisition 1. He notes that principals, who have grown with the firm, are uniquely positioned to lead this effort due to their deep understanding of the work and market dynamics 1. Blair Enns adds that proprietary thought leadership often evolves into meaningful IP, offering a novel perspective that sets a firm apart 2.

   

Thought Leadership

Thought leadership is integral to maintaining a unique market presence. Blair Enns discusses the importance of developing proprietary thought leadership, which involves presenting a novel point of view that cannot be replicated by AI or conventional wisdom 2. This unique perspective not only differentiates a firm but also influences employees who carry these insights to other organizations 2. David Baker highlights that team members desire this differentiation, longing for leaders to provide innovative thinking that helps them stand out in the industry 1.