Netflix co-CEO Greg Peters on the streamer's shifting culture and where ads, AI, and games fit in

Decision-Making

Netflix's decision-making process is a collaborative effort between its two CEOs, Greg Peters and Ted Sarandos. Greg emphasizes the importance of transparency and clarity in their roles, ensuring that major decisions are made collectively while allowing for individual expertise to guide specific areas 1. This dynamic is crucial for maintaining speed and efficiency in decision-making, as each CEO has primary responsibilities in different domains, such as content and technology 2.

The willingness to be transparent with each other, to have honest conversations, to be selfless, to put the company first before. These are all, I think, things that make the co CEO model work.

--- Greg Peters

This approach allows Netflix to leverage the strengths of both leaders, fostering a culture that supports both creative and technical excellence.

   

Role Division

The role division between Greg Peters and Ted Sarandos at Netflix exemplifies a strategic collaboration that balances content and technology. Greg, who oversees product, tech, ads, and games, works alongside Ted, who focuses on content, marketing, and legal aspects 3. This structure not only enhances decision-making efficiency but also aligns with Netflix's culture of empowering employees to make independent decisions within their domains 4.

We are a functionally organized group, and then within that structure, we've got product leaders that are responsible for various different product categories.

--- Greg Peters

By clearly defining responsibilities, Netflix ensures that both CEOs can focus on their areas of expertise while maintaining a unified vision for the company's growth.