Published Apr 25, 2023

The 10,000 Steps Myth

Michael Hobbes and Aubrey Gordon delve into the origins and cultural impact of the 10,000 steps goal, unraveling its questionable scientific roots and societal adoption, while examining McDonald's attempt to rebrand its image post-Supersize Me through pedometer marketing.

Episode Highlights

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Episode Highlights

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Dexa/Maintenance Phase

The 10,000 Steps Myth

Topics covered

Popular Clips

McDonald's and Public Pressure

Finding Consistency

McDonald's Pedometer Fiasco

Debunking the 10,000 Steps Myth

Oprah's Influence

The 10,000 Steps Myth

The Steps Debate

Counting Steps, Reducing Enjoyment

The Discrete Pedometer

Kids Pedometers

The History of Pedometers

McDonald's Health Crisis

The 10,000 Step Myth

Marketing Fast Food

Episode Highlights

Pedometer Evolution

10,000 Steps Origins

McDonald's Marketing Strategies

Related Episodes

Blue Zones

Dr. Oz

Zombie Statistics Spectacular!

“Glorifying Obesity” And Other Myths About Fat People

"Super Size Me"

The Obesity Epidemic

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Pilates

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The 10,000 Steps Myth

Topics covered

Popular Clips

Episode Highlights

Pedometer EvolutionThe evolution of pedometers from mechanical devices to modern wearables like Fitbits highlights a fascinating journey in fitness tracking. Aubrey Gordon and Michael Hobbes explore how the 10,000 steps goal became a cultural phenomenon despite its shaky scientific foundation.

Pedometer Evolution

10,000 Steps OriginsThe 10,000 steps goal, rooted in 1960s Japan, has become a global fitness phenomenon. Aubrey Gordon and Michael Hobbes explore its origins, scientific debate, and cultural impact, questioning its validity and emphasizing the importance of consistent, enjoyable physical activity.

10,000 Steps Origins

McDonald's Marketing StrategiesMcDonald's strategic response to the "Supersize Me" documentary involved introducing pedometers to shift public perception. This move, however, was fraught with challenges, including quality issues and public skepticism.

McDonald's Marketing Strategies

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