Rapid Response: How business can engage against racism, w/Shellye Archambeau (MetricStream, Nordstrom, Verizon)

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Corporate Role
emphasizes the critical role businesses play in addressing social issues like racism. She believes that businesses can leverage their power to demand accountability and transparency in local communities, which can lead to significant changes. Shellye notes, "If we can shine a light on many aspects of our criminal justice system... I think people will act very differently if they know they're gonna be held accountable" 1. This engagement from businesses is essential for long-term change, as she stresses the importance of sustained efforts rather than reverting to "business as usual" 2.
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Shining Light
Transparency and accountability are pivotal in the fight against racism, according to Shellye. She argues that businesses must shine a light on discriminatory practices and abuses within the criminal justice system to foster change. Shellye shares her personal reaction to George Floyd's killing, describing it as a mix of horror, outrage, and disbelief, which underscores the urgent need for action 3. She believes that visibility into these issues will drive better behavior and accountability 1.
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Long-Term Efforts
Shellye stresses the importance of long-term efforts and continuous engagement by businesses in combating racism. She encourages individuals and companies to start by building their knowledge and understanding, then taking actionable steps within their communities. Shellye highlights her daughter's initiative to provide masks to vulnerable communities as an example of impactful action 4. She asserts, "If everybody just did one thing, it would be amazing" 5.
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