Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song

Leadership Shift

David Droga's transition from a creative role to a leadership position at Accenture Interactive marked a significant shift in his career. Initially hesitant, he was surprised by the offer to become CEO, a role that allowed him to influence the business with his creative vision 1. David saw this as an opportunity to break the traditional mold where creatives were often sidelined in decision-making processes 2.

I really wanted to flee the corporate world as a creative when I was growing up because creatives never had the influence or power that I thought they deserved within the industry.

--- David Droga

This new role enabled him to rebrand Accenture Interactive to Accenture Song, symbolizing a fresh approach to leadership and creativity.

   

Creative Influence

David's creative background significantly influences his leadership style and decision-making. His partnership with William Morris Endeavor (WME) exemplifies his unconventional approach, opting for collaboration over traditional mergers 3. This move was seen as groundbreaking, challenging industry norms and expanding the potential of creative partnerships.

It freaked our industry out because they were like Droga5 is prepared to make alliances that we would never consider.

--- David Droga

David's leadership is also characterized by a gritty, authentic culture, as seen in his early days at Droga5, where the scrappy environment fostered creativity and confidence 4.