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Published Jul 14, 2022

How to Overcome Suspicion with Nick Glimsdahl

Nick Glimsdahl joins Kwame Christian to explore effective communication tactics in building trust with clients, the significance of customer value metrics, and overcoming psychological barriers in negotiations. Discover the art of leveraging internal champions to navigate decision-makers and aligning business objectives with customer expectations for long-term success.
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Episode Highlights

  • Decision Makers

    Engaging with decision makers requires strategic communication and understanding their priorities. emphasizes the importance of having an internal champion who can advocate for your cause. This involves equipping them with the right tools and messages to effectively communicate with decision makers. shares insights from a LinkedIn live event, highlighting the need to align conversations with business objectives and metrics.

    It's about data and it's about results. And so how are you pushing that up?

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    Understanding what decision makers care about is crucial for gaining their support 1.

       

    Psychological Barriers

    Overcoming psychological barriers in negotiation involves recognizing when you might not be the best person to deliver a message. discusses the value of having an ambassador to bridge gaps in communication and trust. This strategy can be particularly effective when suspicion is a barrier, as it allows for a more meaningful conversation. notes that internal introductions also carry personal brand implications, which can influence the willingness to advocate.

    It's brand equity that they're saying, hey, it's great that I just talked to you, Nick.

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    Choosing the right person to carry your message can significantly impact negotiation outcomes 2.

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