Published Jul 28, 2021

Orbiting the Giant Hairball

Blair Enns and David Baker delve into the intricacies of in-house marketing departments, balancing expertise and accessibility while emphasizing institutional knowledge's crucial role. They tackle entrepreneurial challenges, client concentration issues, and strategies to pivot in-house teams from cost centers to profit centers.

Episode Highlights

Topics covered

Episode Highlights

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Orbiting the Giant Hairball

Topics covered

Popular Clips

Profit vs. Cost Center

Accessibility vs. Expertise

Client Concentration Challenges

Chargeback Challenges

Entrepreneurial In-House Insights

The Power of No

Client Choice Limitations

In-House Realities

Rethinking Client Relationships

Creative Tension

Embracing the Maverick Mindset

In-House Insights

In-House Expertise

Episode Highlights

In-House Expertise

Entrepreneurial Insights

Client Concentration

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The Business of Expertise - Part 2

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What a Normal Person Thinks of Your Creative Firm

Orbiting the Giant Hairball

Topics covered

Popular Clips

Episode Highlights

In-House ExpertiseBlair Enns and David Baker explore the dynamics of in-house marketing departments, focusing on the balance between accessibility and expertise. They also discuss the critical role of institutional knowledge in maintaining a department's value within a corporation.

In-House Expertise

Entrepreneurial InsightsDavid Baker and Blair Enns explore the entrepreneurial challenges faced by in-house marketing departments. They discuss strategies to foster innovation and transform these departments from cost centers to profit centers.

Entrepreneurial Insights

Client Concentration

Related Episodes