Make it epic, w/will.i.am

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Mars Broadcast
will.i.am's interplanetary project with NASA showcased his ability to leverage opportunities on a grand scale. By broadcasting his song "Reach for the Stars" from Mars, he not only promoted his music but also supported a STEM initiative and raised awareness for NASA 1. This event exemplified his philosophy of turning big opportunities into epic ventures.
My mom calls me the little engine that could I said, hey, I want to shoot for the stars. I was like, but what if you don't make it? I was like, well, then I'm off the planet. If I shoot away from here, I'll get off the planet.
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His approach inspires entrepreneurs to think beyond conventional limits and explore new frontiers.
Tech Ventures
will.i.am's ventures into technology highlight his innovative mindset and foresight. With the founding of i.am+, he aimed to merge hardware, software, and content creation under one roof, anticipating the convergence of these industries 2. His collaboration with Beats and the development of AI interfaces like Omega demonstrate his commitment to pushing technological boundaries.
When I worked at Intel, I helped the futurist department. I said, well, why don't you guys create your own operating system if no one's building operating system on your mobile chipsets? That's what gave me the AHA moment, that when I get some disposable money, I'm gonna create an operating system.
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His story underscores the importance of owning technology and fostering creativity to drive future innovations 3.
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