Rapid Response: Slutty Vegan wants to be the next Shake Shack, with founder Pinky Cole

Business Resilience

Pinky Cole, founder of Slutty Vegan, navigates the challenging vegan market where many competitors are closing. Despite the uncertainty, she remains determined to grow and create opportunities for others. Pinky describes the vegan industry as a battlefield, where she stands alone amidst closures, yet she is committed to not losing and continuing to thrive 1.

The state of the vegan movement is unpredictable. So what's at stake is, is that I will not lose. Like, I will not lose. I will continue to grow.

--- Pinky Cole

Her resilience is fueled by her infectious energy and a unique approach to business, which has allowed Slutty Vegan to expand across the U.S. 2.

   

Growth Challenges

Balancing growth with personal challenges is a constant for Pinky. She reflects on stepping away from her business and the lessons learned from that experience. Pinky emphasizes the importance of staying engaged and maintaining control over her business while also managing public expectations 3.

Getting here was easy. Staying here is a little bit difficult. Scaling is super popular.

--- Pinky Cole

Her journey involves navigating lawsuits and maintaining her brand's reputation, all while being a role model for many 4.

   

Brand Evolution

Slutty Vegan's evolution reflects the fast-changing plant-based food industry. Initially relying on Impossible Foods, Pinky has diversified her product line to offer more options, positioning her brand as a leader in the vegan space 5. She aims to shift perceptions of veganism by creating an experience that appeals to both vegans and meat-eaters alike.

70% of the people that come to Slutty Vegan are not vegan at all. They are true meat eaters.

--- Pinky Cole

Pinky's strategy focuses on making veganism accessible and enjoyable, which has been key to her brand's success and growth 6.