Elite Experiments at Experimentation Elite with Jonas Alves

Early Beginnings

Jonas Alves, CEO and co-founder of ABsmartly, began his experimentation journey at Booking.com in 2008. He joined a small team focused on A/B testing, where he played a pivotal role in developing a sophisticated experimentation platform. Jonas recalls, "I became the head of experimentation at Booking, responsible not only for the tooling part but also for training new hires" 1. His efforts helped establish a robust culture of experimentation, which became integral to Booking.com's success.

   

Building Tools

Jonas Alves' work in building experimentation tools has significantly influenced the industry. After leaving Booking.com, he consulted for companies like Tripineer and Catawiki, helping them develop their own platforms 2. This experience led him to co-found ABsmartly, a company designed to meet the needs of elite experimenters. Jonas explains, "They were always looking for a knowledge base that would help them with different stats engines" 3. His tools aim to enhance collaboration and efficiency in A/B testing.

   

Experimentation Culture

At Booking.com, Jonas Alves was instrumental in fostering a culture of experimentation. He emphasized the importance of training and knowledge sharing to maintain this culture as the company rapidly expanded 1. Jonas notes, "We believe that we are a tool for elite experimenters, so it makes sense to partner with the Experimentation Elite" 4. His commitment to experimentation excellence continues with ABsmartly, where he aims to support and grow the community of elite experimenters.