CRAP and CARE in Web Analytics with Mikko Piippo

JavaScript's Role

JavaScript plays a crucial role in the field of digital analytics, as emphasized by Mikko Piippo. Despite his admission of not being proficient in coding, he acknowledges the necessity of JavaScript in his work. He explains that while languages like R and Python are often recommended for data analysis, JavaScript remains indispensable due to its widespread use in browsers and digital marketing tasks 1.

For as long as the browsers rely on JavaScript, it's probably your best bet for anything, anything digital marketing and website related.

--- Slobodan Manić

This insight highlights the practical importance of JavaScript over other programming languages in the industry.

   

Educational Value

In the educational context, Mikko Piippo shares his perspective on the importance of JavaScript for students pursuing digital analytics. During a course at the University of Vasa, he advised students that JavaScript is more relevant than R or Python for their future careers. He uses JavaScript weekly, unlike R or Python, which he only uses annually 1.

In my experience, it is JavaScript, because I use JavaScript, it's like not daily, but weekly, unlike R or Python, I use once a year.

--- Mikko Piippo

This advice underscores the practical application of JavaScript in real-world analytics tasks.