The FOURTH Macronutrient No One Is Talking About! Talking Ketones With Rob Rogers & Gary Millet

Entrepreneurship

Rob Rogers and Gary Millet share their entrepreneurial journey in developing ketone products, highlighting the challenges they faced in flavoring and manufacturing. Initially, they invested millions without a clear path, eventually licensing their technology to a multilevel marketing company, which quickly became successful 1. Despite the crowded market, they hesitated to enter the ready-to-drink space, focusing instead on supplying brands like Real Ketones 2.

We really didn't have any interest in starting a brand. So we started Ketone Labs to sell the, you know, the BHP to a bunch of brands doing business on Amazon.

--- Rob Rogers

Their strategic decisions allowed them to thrive in a competitive industry.

   

Formulations

Innovations in ketone supplement formulations have been a focus for Rogers and Millet, who have moved beyond the keto diet to explore broader applications of BHB. They now offer customized formulations for various health goals, allowing companies to specify the D and L isomeric configurations for products like hydration and longevity supplements 3. This approach has led to significant achievements, such as winning pre-workout of the year with a BHB-infused product.

Now we'll tell them exactly what the percentages are and they can formulate accordingly.

--- Rob Rogers

Their commitment to innovation is reshaping the landscape of ketone supplementation.